Yesterday Mark Zuckerburg announced that the Facebook newsfeed will be shifting to share more content from your family and friends, instead of content from brands / bloggers and business pages. Since this announcement went live I’ve seen dozens of posts from bloggers, photographers and business owners up in arms.
Facebook’s killing my community! What am I going to do? Etc etc etc. Even one of my favorite mom bloggers Baby Sideburns has an open letter to the Zuck protesting her dismay about the changes.
I’ve been working in marketing and social media my entire career and from this announcement the only thing I have to say is THANK GOD.
If you are in any type of business you’ve known for years that using Facebook’s tricky algorithm to boost your engagement is a cruel mistress. The first bloggers and businesses into the world of Facebook pages got huge, fast. People liked / shared / clicked and filled your pockets with money from sponsors and customers. Slowly but surely Facebook realized that they were missing revenue and instead of charging their users, they started charging these folks who were making money off of their FREE platform.
Next came the latest round of how to trick the system. Instead of just posting your content to boost your numbers: Post Meme’s, Post Videos, Post Gifs asking people to describe their day in a Gif response. This garbage is literally collectively lowering all of our iq.
Last month, Facebook said hey guys, this is trash, let’s stop promoting it and if you don’t we’re not going to show your trash to anyone.
Again, Thank you.
So that said, how does a blogger or a brand survive on Facebook? The same way they survived before social media became a gravy train of free ‘impressions’.
CREATE GOOD CONTENT. Build your website with SEO in mind so that readers / customers can find you. Be a good steward of your community and only share your very best work.
If you are good at what you do – people will naturally share your content giving you better, more engaged, authentic engagement. Isn’t that what we all want?
To all my blogger friends. Let’s stop trying to find a way to trick the system and bemoaning how facebook is making life harder. Let’s all just accept the challenge and BE better.
Photo Credit: Karolina from Pexels