Marketing

#BetterForIt – Nike Inner Thoughts Ad

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We’ve all been there. You walk into the gym, head over the the free weights and can’t find the 8 lb dumbbells. You look around, so see if maybe they are misplaced and you find the gym socializer texting while laying on a yoga mat, your dumb bells next to her.

“Seriously…. how many crunches do you need to do”

Those flickering, sometimes snarky, sometimes demotivating “5 minutes is a long enough warm up, right?” inner thoughts that run through your head once you start in on your workout.

For me, yoga is the worst. You are there to clear you mind, zen out and yet all I can do is stare blankly at the back of the person next to me thinking, “Gross thats a lot of sweat… why can’t I balance like that… I don’t need to do the easy version, I’ll start with the hard position and hold it for 3 seconds”

Nike did a great job capturing some of those thoughts in their most recent ad. What do you think? What thoughts do you have when you are alone in your mind at the gym?

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